ACTIVATIONS

At Forever 21, our team worked on various out-of-store activations aimed at amplifying our brand presence and connecting with key audiences, especially through influencer partnerships and experiential events.

FOREVER 21 X SAWEETIE

FOREVER NAUGHTY, FOREVER NICE SAWEETIE LAUNCH

Forever 21 partnered with Saweetie to host an exclusive event celebrating our collaboration and collection launch this holiday season. The star-studded evening at Sunset at Edition in West Hollywood featured Saweetie herself, and over 170+ key celebrities and influencers who were dressed in the exclusive collection.

Our guests were treated to curated photo moments, tray-passed appetizers, custom cocktails, on-site tooth gems applications, a live DJ and more! The event successfully generated buzz across social media with influencers and attendees sharing their experiences, amplifying the collection’s awareness and reach.

FOREVER 21 X NFL COLLECTION

NFL GAMEDAY SUITE

To celebrate the launch of the F21 x NFL Collection, Forever 21 hosted an exclusive game day suite experience for select influencers. Guests received curated gifts ahead of the event and enjoyed a private suite featuring interactive photo moments, branded giveaways, and immersive experiences designed to amplify the collection's debut. I contributed to the visual elements that elevated the event and reinforced the brand’s connection to both fashion and sports culture.

FOREVER 21'S FOREVER NAUGHTY, FOREVER NICE

NY MEDIA HOLIDAY EVENT

Forever 21 hosted an exclusive holiday party in New York City to showcase our latest holiday collection and celebrate the continued support of our guests over the past year. Attendees selected outfits from the F21 holiday assortment on Forever21.com and arrived dressed to impress. The event blended festive glamour with brand storytelling, offering guests a memorable evening while spotlighting the season's standout styles. I contributed to the design elements that enhanced the event’s atmosphere and highlighted the holiday collection.

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